A century separates the words of George Henry Lewes and Maya Angelou. But when merged, they both can help us form a new conception of experience design.

Lewes, a 19th century English philosopher, gives us some insight into the familiar phrase “the whole is greater than the sum of the parts.”

Angelou, the esteemed poet, memoirist, actress, director, and civil rights activist, reveals something more visceral when she said “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Think about that. Information is ephemeral, but emotions are sticky.

What your app says and does can be easily duplicated. But how does it makes someone feel? That is the real realm of UX. Throwing up apps to see if they stick based solely on what they say and do is outmoded. Now it’s about getting users to generate positive memories about them. So when you’re in the business of user experience design, you’re in the business of making users feel good. It’s cerebral.

Nice Article